|05.11.2025|
NEW IN: Cover Up – Concealer Cream, Now in 3 New Shades Our best-selling Cover Up now comes in Tanned Beige, Warm Walnut, and Cocoa — three new shades designed to match and enhance more skin tones.
Lightweight yet highly pigmented, Cover Up brightens, corrects, and perfects with a creamy, radiant finish that feels weightless and crease-free. Enriched with Vitamin E, sunflower seed oil, rosemary extract, and a tetrapeptide complex, it hydrates, smooths, and improves skin quality over time.
Why you’ll love it:
|07.10.2025|
Join Lord&Berry at Cosmoprof Hong Kong, 12-14 November 2025! We are thrilled to announce our participation in Cosmoprof Asia, one of the leading B2B beauty event for global community, taking place in Hong Kong, China, from 12 to 14 November 2025. We invite you to visit us at the Stand 1E-D1-A05 in the Italian Pavilion of the Hong Kong Convention and Exhibition Centre. Whether you're curious about our newest launches, looking to explore partnership opportunities, or simply want to experience the artistry and innovation that define contemporary beauty industry, our stand is the place to be!
Let’s connect, collaborate, and create beauty without boundaries. We look forward to meeting you in Hong Kong!
|01.09.2025| NEW in: Vogue Matte Lipstick – Four New Shades Our iconic Vogue Matte Lipstick expands its color wardrobe with four new irresistible shades:
#7618 Leather
#7620 Forest Flame
#7621 Peach State
#7623 Power of Nude
Why you’ll love it
Vogue Matte Lipstick is designed for a buildable matte look — from softly blurred to full-coverage — in just one smooth swipe. Its weightless velvety formula glides effortlessly on the lips, delivering intense color and a long-lasting soft matte finish without dryness. Packed with nourishing ingredients, Vogue combines high-performance color with care: Vegan | Paraben-Free | Made in Italy
Discover the perfect balance of comfort, color, and care with Vogue Matte Lipstick — now in four new shades to suit every mood and moment.
Shop Vogue Matte Lipstick
|01.08.2025| NEW in: Absolute – Satin Lipstick, Shiny Sheer Edition Meet the latest evolution of our iconic lipstick: Absolute – Shiny Sheer Edition.
This new formula combines the creamy glide and weightless feel you love with a radiant, sheer finish that enhances your natural lip tone. Designed for effortless, everyday wear, it delivers buildable medium coverage with a luminous touch.
Infused with moisturizing and nourishing ingredients, Absolute hydrates and softens lips while providing a smooth, comfortable finish that lasts.
Now available in three new shades, Absolute Shiny Sheer is where color meets care—luxuriously.
|01.07.2025|
NEW in: Liplock Balm – Lip treatment Balm. Nourish, Smooth, Protect Say hello to Liplock, the creamy, lightweight balm your lips have been waiting for.
Formulated with 94% ingredients of natural origin, Liplock deeply hydrates and soothes dry, chapped lips with a luxurious blend of beeswax, jojoba oil, avocado oil, shea butter, cocoa butter, and Vitamin E.
Its silky, non-sticky texture glides on effortlessly—perfect for daily use, whether worn alone for a natural glow or as a prepping base for your favorite lip color.
Part of RAW10, LAB’s essential and genderless skincare concept, Liplock is designed for modern, minimalist care—because beauty begins with healthy skin.
|29.04.2025|
Join Lord&Berry at The Makeup Show NYC, 4th-5th May 2025! We are excited to announce our participation in The Makeup Show, which will take place in New York, USA, from 4 to 5 May, 2025. We invite you to visit our booth A-7 at the Metropolitan Pavilion and enjoy an exclusive 30% discount! We can’t wait to welcome all makeup professionals and enthusiasts at our booth to share the unique opportunity of experiencing an amazing world of beauty, learning more about our latest novelties and celebrating the 20th edition of The Makeup Show together! We look forward to meeting you in New York City!
|06.03.2025|
Join Lord&Berry at Cosmoprof Worldwide Bologna, 20–22 March 2025! We are thrilled to announce our participation in Cosmoprof Worldwide, the premier international beauty fair, taking place in Bologna, Italy, from 20 to 22 March 2025.
We invite you to visit us at the Stand EG40 in the Extraordinary Gallery. Located inside the prestigious Cosmoprime Hall (Hall 14), our stand will be your gateway to discovering the world of Lord&Berry. Meet our team, explore our latest products, and receive an exclusive gift! It’s the perfect opportunity to discuss collaboration opportunities and experience the innovative spirit of our brand.
We look forward to meeting you at Cosmoprof Worldwide Bologna!
Mark your calendars and don’t miss the chance to connect with Lord&Berry.
|28.02.2025|
Lord&Berry at Milan Fashion Week for the Sunnei fashion show, held on 28th of February 2025. Head MUA Jury Schiavi has decided to focus on natural skin tones with a fresh and luminous finish while creating the beauty looks for the show. The face skin was prepared for the makeup with the Face Cream Essential Treatment, a cream with hyaluronic acid and peptides and was cleansed with Fluid Delicate micellar water.
Enhancing, not masking, with an ultra-light base that ensures a radiant, second- skin effect, all of the looks were created using various shades of Cream Foundation and Cover Up Concealer Cream with ran Finale Setting Loose Powder finishing.
Male models’ makeup was kept as natural as possible, with the help of Skin Control Mattifying/Blurring Primer, emphasizing their individuality and character rather than appearing overly styled for the event. Authenticity is the key.
Additionally, select models have featured precious eyelash applications, adding a subtle touch of definition while maintaining the overall minimal aesthetic. Among other accents on the eyes, the makeup artists used Perfect Brow Pencil Definer and Stardust Eye Shadow Loose Powder to get the special radiance for the whole looks.
|04.02.2025|
Lord&Berry at the Experience Lab International Beauty Exhibition, 19-22 February 2025, Milan. We are thrilled to announce that Lord&Berry will be attending the Experience Lab International Beauty Exhibition 2024 that will take place on 19-22 February 2025 at Allianz – MICO Milano Convention Centre Gate 5 – Hall 4 – Viale Scarampo.
We invite you to visit our booth J20 at the exhibition to discover our timeless beauty must-haves and our brand-new products. We have something truly special in store for you!
We look forward to meeting you at the Experience Lab Exhibition.
Experience Lab is more than just an event, it is a veritable platform created to incentivise growth and the promotion of niche beauty brands. A unique opportunity to discover new products and the philosophy of each brand, together with their creators. A chance to renew your beauty routine.
|28.10.2024|
New in Slim Extreme is a long-lasting high definition, lengthening and volumizing mascara that gives your lashes extreme volume and length, and intense black color in just one stroke. Its unique super slim brush to reach every, even the smallest lash, making your lashes gorgeously defined and clear and giving them mega length, and smooth feeling. Its lengthening and curling formula keeps straight lashes curled with zero flakes and clumps. It’s long-lasting, smudge-, heat-, humidity- and sweat-proof.
|21.09.2024|
Lord&Berry at Milan Fashion Week for Ermanno Scervino Fashion Show, season SS25 held on 21st September 2024. Luciano Chiarello, lead MUA on the make-up looks: The beautiful glowy skin with highlighted areas, using just a touch of blotting powder to remove any excess shine. It’s a 60s-70s vibe, with eyes that aren’t too graphic but slightly blended. The lips are in a natural color but slightly matte, softly blended, not defined, and we’re using Timeless Kissproof Lipstick. The eyebrows are brushed, well-groomed but not overly defined.
|17.09.2024|
Lord&Berry at Milan Fashion Week for Fiorucci Fashion Show, season SS25 held on 17th September 2024. Head MUA Vanessa Icareg on the make-up looks: The base for everyone is beautiful skin with a glowy finish. On some skin types, we'll go for a more glowy, almost alien effect, while on others, a more natural finish with coverage only in specific areas where needed, correcting and covering discolorations. We prepare the skin with the Face Cream Essential Treatment, a cream with hyaluronic acid and peptides. We cleanse the skin with Fluid Delicate micellar water. For drier skin, we use Sublime Moroccan Argan Oil.
Then, on critical areas prone to shine, like the T-zone, we'll dab with Touch Up Blotting Powder or Skin Control Mattifying/Blurring Primer for a less powdery, more natural effect. For some models, we'll have special looks featuring red lips in a heart shape or with a soft, diffused effect. For the soft red lips, we’ll use Timeless Kissproof Lipstick in a classic red shade. On some models with fair skin, well emphasize the cheeks using Lipstique Crayon in the shade Bouquet, using this lipstick as a blush. For the male model, we’ll apply the metallic blue eyeshadow Stardust in shade Aqua. |24.05.2024|
LAB Introduces Its First Skincare Collection! The ultimate skincare duo for radiant, nourished and healthy-looking skin. Our skincare collection launches with two paraben, fragrance and cruelty free multifunctional beauty essentials: Face Cream Essential Treatment - Perfect for all skin types, this cream is a lightweight, hydrating, and fast absorbing formula rich in active ingredients like multi-molecular Hyaluronic Acid and Peptides, delivers long-lasting moisture and hydration, and visibly improves the appearance of skin’s tone, texture, and firmness. Extremely moisturizing, soothing, and calming, it also improves skin’s radiance, texture, and elasticity, leaving it looking healthier and more youthful. Eye Cream Essential Treatment - Featuring a blend of caffeine and peptides, this lightweight, hydrating, and fast absorbing formula rich in active ingredients, delivers moisture, hydrates instantly, and reduces the appearance of puffiness, dark circles, and fine lines for an instant wake-up call that leaves you visibly fresher and more radiant looking. |24.05.2024| Perfect Brow Eye Brow Pencil Now In New Shade Ash Blonde #1704. Our iconic Perfect Brow Pencil Definer, smart, highly pigmented, multi-color brow pencil designed to enhance and define the natural shape of your brows is now available in new shade Ash Blonde #1704. Ash Blonde is an ashy taupe shade with no red undertones, which matches the cool undertones of natural brows, for the natural deepening effect. It’s a super flattering neutral shade that can be used on everyone – from women with blonde hair to women with black hair. |22.05.2024| Luminizer Highlighter Stick, now in two new shades. Luminizer Stick, a lightweight creamy Highlighter designed to enhance your complexion and illuminate your skin.
The creamy formula melts softly into the skin for a natural dewy radiant and healthy glow look. Your favorite Highlighter is now available in three shades Moon (#1152 a sheer satin gold) Nude Glow (#1161 a bronze nude) and Champagne (#1150 a rose gold). |25.02.2024| Lord&Berry at Milan Fashion Week for Luisa Spagnoli Fashion Show, season FW2024 held on 25 February 2024. Head MUA Luciano Chiarello on the Luisa Spagnoli woman: The idea is to create a look that highlights the beauty of women, fresh, with a languid sexy look and kissable lips. I wanted to represent, like the collection, these French women on the coasts of Southern France. To obtain this look, we played with a dark brown pencil to define the line of the eye and extended it a little outwards, we folded the eyelashes and made them more intense and lengthened with a nice mascara. The skin is super clean, transparent, luminous, with the right corrections and a beautiful pink blush as if to recreate a natural blush. The lips are defined on the cupid’s bow with a lip pencil, filled with a rosy color and intensified in the center with a plum. Eyebrows combed and tidied. To conclude our make-up, light powder on the central part and highlights on the cheekbone. I like to call this make-up for Luisa Spagnoli’s show, French-doll. |31.01.2024| Lord&Berry at the Experience Lab International Beauty Exhibition, 6-9 March 2024, Milan. We are thrilled to announce that Lord&Berry will be attending the Experience Lab International Beauty Exhibition 2024. The 3d edition will take place on 6-9 March 2024 at Allianz – MICO Milano Convention Centre Gate 5 – Hall 4 – Viale Scarampo. We invite you to visit our stand EM07 at the exhibition to discover our timeless beauty must-haves and our brand-new products. We have something truly special in store for you! By stopping by, you’ll be the first to discover our new products, and have a chance to receive a free gift, special discount and more. We look forward to meeting you at the Experience Lab Exhibition. Experience Lab is more than just an event, it is a veritable platform created to incentivise growth and the promotion of niche beauty brands. A unique opportunity to discover new products and the philosophy of each brand, together with their creators. A chance to renew your beauty routine. |31.01.2024| Visit us at Cormoprof Bologna, 21-23 March 2024. We are pleased to announce that Lord&Berry will participate in the international fair “Cosmoprof Worldwide” which will be held in Bologna, Italy from 21 to 23 March 2024. We invite you to visit our stand EG40 at Extraordinary Gallery inside the Cosmoprime hall. It will be the perfect opportunity to get to know our team, discover our new products, and have a chance to receive a gift, and discuss collaboration possibilities. Extraordinary Gallery is a special area inside the Cosmoprime hall. Dedicated to established brands and a springboard for emerging brands, it offers a careful selection of indie and prestige/luxury companies. Cosmoprime, inside Hall 14, brings together premium and masstige brands with selective distribution for the retail and luxury segments of perfumery, cosmetics and lifestyle beauty. The offer includes internationally renowned brands, niche Made-in-Italy brands, and interesting emerging realities.
|24.05.2024|
LAB Introduces Its First Skincare Collection!
The ultimate skincare duo for radiant, nourished and healthy-looking skin.
Our skincare collection launches with two paraben, fragrance and cruelty free multifunctional beauty essentials:
Face Cream Essential Treatment - Perfect for all skin types, this cream is a lightweight, hydrating, and fast absorbing formula rich in active ingredients like multi-molecular Hyaluronic Acid and Peptides, delivers long-lasting moisture and hydration, and visibly improves the appearance of skin’s tone, texture, and firmness. Extremely moisturizing, soothing, and calming, it also improves skin’s radiance, texture, and elasticity, leaving it looking healthier and more youthful.
Eye Cream Essential Treatment - Featuring a blend of caffeine and peptides, this lightweight, hydrating, and fast absorbing formula rich in active ingredients, delivers moisture, hydrates instantly, and reduces the appearance of puffiness, dark circles, and fine lines for an instant wake-up call that leaves you visibly fresher and more radiant looking.
|24.05.2024|
Perfect Brow Eye Brow Pencil Now In New Shade Ash Blonde #1704.
Our iconic Perfect Brow Pencil Definer, smart, highly pigmented, multi-color brow pencil designed to enhance and define the natural shape of your brows is now available in new shade Ash Blonde #1704.
Ash Blonde is an ashy taupe shade with no red undertones, which matches the cool undertones of natural brows, for the natural deepening effect. It’s a super flattering neutral shade that can be used on everyone – from women with blonde hair to women with black hair.
|22.05.2024|
Luminizer Highlighter Stick, now in two new shades.
Luminizer Stick, a lightweight creamy Highlighter designed to enhance your complexion and illuminate your skin.
The creamy formula melts softly into the skin for a natural dewy radiant and healthy glow look.
Your favorite Highlighter is now available in three shades Moon (#1152 a sheer satin gold) Nude Glow (#1161 a bronze nude) and Champagne (#1150 a rose gold).
|25.02.2024|
Lord&Berry at Milan Fashion Week for Luisa Spagnoli Fashion Show, season FW2024 held on 25 February 2024.
Head MUA Luciano Chiarello on the Luisa Spagnoli woman: The idea is to create a look that highlights the beauty of women, fresh, with a languid sexy look and kissable lips. I wanted to represent, like the collection, these French women on the coasts of Southern France. To obtain this look, we played with a dark brown pencil to define the line of the eye and extended it a little outwards, we folded the eyelashes and made them more intense and lengthened with a nice mascara. The skin is super clean, transparent, luminous, with the right corrections and a beautiful pink blush as if to recreate a natural blush. The lips are defined on the cupid’s bow with a lip pencil, filled with a rosy color and intensified in the center with a plum. Eyebrows combed and tidied. To conclude our make-up, light powder on the central part and highlights on the cheekbone. I like to call this make-up for Luisa Spagnoli’s show, French-doll.
|31.01.2024|
Lord&Berry at the Experience Lab International Beauty Exhibition, 6-9 March 2024, Milan.
We are thrilled to announce that Lord&Berry will be attending the Experience Lab International Beauty Exhibition 2024. The 3d edition will take place on 6-9 March 2024 at Allianz – MICO Milano Convention Centre Gate 5 – Hall 4 – Viale Scarampo.
We invite you to visit our stand EM07 at the exhibition to discover our timeless beauty must-haves and our brand-new products. We have something truly special in store for you! By stopping by, you’ll be the first to discover our new products, and have a chance to receive a free gift, special discount and more.
We look forward to meeting you at the Experience Lab Exhibition.
Experience Lab is more than just an event, it is a veritable platform created to incentivise growth and the promotion of niche beauty brands. A unique opportunity to discover new products and the philosophy of each brand, together with their creators. A chance to renew your beauty routine.
|31.01.2024|
Visit us at Cormoprof Bologna, 21-23 March 2024.
We are pleased to announce that Lord&Berry will participate in the international fair “Cosmoprof Worldwide” which will be held in Bologna, Italy from 21 to 23 March 2024.
We invite you to visit our stand EG40 at Extraordinary Gallery inside the Cosmoprime hall. It will be the perfect opportunity to get to know our team, discover our new products, and have a chance to receive a gift, and discuss collaboration possibilities.
Extraordinary Gallery is a special area inside the Cosmoprime hall. Dedicated to established brands and a springboard for emerging brands, it offers a careful selection of indie and prestige/luxury companies.
Cosmoprime, inside Hall 14, brings together premium and masstige brands with selective distribution for the retail and luxury segments of perfumery, cosmetics and lifestyle beauty. The offer includes internationally renowned brands, niche Made-in-Italy brands, and interesting emerging realities.
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